Last updated: 2025
At VisuFarma, protecting your privacy and ensuring the security of your personal data are fundamental principles. This Privacy & Security Policy explains how we collect, use, store, and protect personal information when you use www.visufarma-shop.co.uk (the “Website”).
By using this Website, you agree to the practices described in this Privacy & Security Policy.
1. Data Controller
The data controller responsible for processing personal data on this Website is:
VisuFarma
The Granary, Manor Park
Warkworth, Banbury
OX17 2AG
United Kingdom
📧 Email: contact@visufarma-shop.co.uk
2. Nature of the Website
VisuFarma is an affiliate information website. We do not sell products directly and do not process payments or orders.
When users are redirected to third-party websites via affiliate links, those websites operate under their own privacy policies. VisuFarma has no control over and assumes no responsibility for the data practices of third parties.
3. Personal Data We Collect
We only collect personal data that is strictly necessary for the operation of the Website.
3.1 Data You Voluntarily Provide
You may provide personal data when you:
- Contact us via email
This data may include:
- Email address
- Any information voluntarily included in your message
3.2 Automatically Collected Data
When you browse the Website, certain technical data may be collected automatically, including:
- IP address (anonymised where possible)
- Browser type and version
- Device type
- Pages visited and time spent on the Website
4. Use of Analytics Cookies (Matomo)
VisuFarma uses Matomo Analytics, a privacy-focused analytics solution, to analyse Website traffic and improve user experience.
4.1 Purpose of Matomo
Matomo helps us understand:
- How visitors use the Website
- Which pages are most frequently viewed
- Overall Website performance
4.2 Data Protection Measures
- IP addresses are anonymised
- No personal identification of users is performed
- Data is used exclusively for statistical purposes
- Data is not shared with third parties
Matomo cookies are considered analytics cookies and are used solely to measure audience and Website performance.
5. Legal Basis for Processing (UK GDPR)
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) based on the following legal grounds:
- Legitimate interest (Website analytics and security)
- User consent (where required for analytics cookies)
- Compliance with legal obligations
6. Cookies
Cookies are small text files stored on your device when you visit the Website.
We use:
- Essential cookies required for Website functionality
- Analytics cookies (Matomo)
You can manage or disable cookies through your browser settings. Disabling cookies may affect certain functionalities of the Website.
7. Data Retention
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
Analytics data collected via Matomo is stored for a limited period and used exclusively for statistical analysis.
8. Data Sharing
VisuFarma:
- Does not sell personal data
- Does not rent or trade personal data
- Does not share personal data with third parties, except where legally required
Affiliate partners may collect data independently once you leave the Website.
9. Data Security
We implement appropriate technical and organisational security measures to protect personal data against:
- Unauthorised access
- Loss or destruction
- Alteration or disclosure
Security measures include:
- Secure hosting infrastructure
- Restricted access to data
- Regular monitoring and updates
However, no online transmission or storage system can be guaranteed to be 100% secure.
10. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure of your data
- Restrict or object to processing
- Request data portability
To exercise your rights, please contact us at contact@visufarma-shop.co.uk.
11. Third-Party Websites
This Website contains links to third-party websites. VisuFarma is not responsible for the privacy practices or content of external websites.
Users are encouraged to review the privacy policies of any third-party websites they visit.
12. Policy Updates
VisuFarma reserves the right to update this Privacy & Security Policy at any time.
Any changes will be effective immediately upon publication on this page.
13. Contact
For any questions regarding this Privacy & Security Policy or data protection matters, please contact:
📧 contact@visufarma-shop.co.uk
VisuFarma – Privacy, Transparency & Data Protection | United Kingdom